For tech startups participating in the Prize of the Prairies (shortlisted founders will be notified in advance). Selected startups will pitch to a panel of judges for a chance to compete on the UP26 main stage and win the $30K cash prize!
Doors open at 1:00 pm SK time. Show your ticket, get your name tag, and settle in for Day 1 of the conference.
Pull up a chair with some of the best builders and operators in the ecosystem. These mentor-led roundtables are your chance to ask questions, share challenges, and learn from people who’ve been there before.
This is your chance to mix and meet other UP attendees! Hit the bar, grab a snack, and go connect.
Grab a seat to hear from powerhouse speakers from across the tech ecosystem as we kick off the evening content!
Explore the Remai after dark! Build connections before Day 2 begins, with late night eats on the 2nd floor mezzanine. UP26 name badge required for access.
Gear UP for Day 2! Head over before content starts to pick up your name badge if you haven't, grab a coffee, and settle in for a full day of connection!
Kick off your morning at the Remai with an energizing celebration of Women in Tech. Everyone is welcome to attend!
Grab a seat and get ready for thought-provoking talks from leaders across the tech ecosystem as Day 2 unfolds!
Cheer on the top Prairie startups as they pitch live on the UP26 main stage to win the $30K Prize of The Prairies! Powered by McKercher LLP.
UP26’s premier networking event. An intimate invite-only dinner at The Avenue Room connecting UP26 speakers, major sponsors, & investors.
Deemed one of the best parts of UP each year! Kick off your shoes & unite with the whole conference at the UP26 After-Party, hosted on Vendasta's rooftop patio. Capacity is 400 people; come early to secure your spot. UP26 name badge required for access.
Doors open at 9:00 AM, opening remarks begin at 9:15 AM sharp. Gear up for a full day of content and connection!
Caught in the hype storm? Hear about the future implications of AI once the dust settles.



2 world-class companies, 2 totally different industries, 1 common investor. What does building, scaling, and surviving a startup look like in 2023?



Take a break to explore restaurants downtown, have a nap, whatever you need!
Closing the sale is just the start. Learn from one of the world's top customer success experts as they share ways you can turn customer acquisition into revenue expansion.

Learn how creating products with no existing market can have the power to revolutionize entire industries.


Finalists competing for the UP x Firehood Women in Tech & UP Angel Syndicate investment prizes are pitching on stage!
Hear the highs and lows of scaling an early-stage startup from the Co-Founder of Rewind, who had 10,000 customers before raising capital & closed $80M within 2 years.


Come together as we wrap up the conference content & announce the winners of the investment prizes on stage!
For UP23 attendees only. Join the official after party to close out the festivities! Hosted on Vendasta's rooftop patio.